Call to Action (CTA) is a short line like ‘click here’, ‘ order and get the discount’, ‘buy now’, ‘get for free’ or ‘subscribe’ that guides use to the next actionable step.
Rajat Jhingan, an experienced copywriter and a content consultant, explains that that a CTAs drive conversions, boost engagement, capture leads and infromation, direct user action, enhance marketing performance, and ultimately enhances the user experience.
There are more than 100% chances of boosting conversion by using a CTA. And if you can personalise the CTA, then you get more than double conversion probability on that earlier 100%.
CTAs are used in landing pages, ad copy (sales copy), ad campaign, lead capturing form, navigational website page, and other digital promotional pieces.
Pro Tip: Personalize and adapt your CTA to the every section of the page and do not use same CTA everywhere, it’ll look pushy and salsey. There should be one intent per page or content piece.
This micro-blog is part of Rajat Jhingan’s copywriting essentials. Explore more micro blogs here.
By Rajat Jhingan – Content Strategist & Copywriter